Notes from the Bonobo team on restaurant, café and retail loyalty — not regulations or fads, just what we've seen actually move the numbers.
Membership growing but revenue flat? Repeat-visit rate slipping? If you see at least two of these five signs, your program structure needs rework — and here's where to start.
Read the post →Member count isn't a KPI. The four numbers you should actually be tracking — and how to read them.
Short answer: yes, but with a different design. When it works, when it's a waste of time.
Birthday automations are often neglected or designed too generously. Three rules to keep ROI in check.
Is being in the App Store good marketing, or just friction for the user? When to pick which.
Younger customers want "experience" not "points." Three components of a Gen Z loyalty program that actually lands.
A simplified RFM model for restaurant and retail. Which message goes to which group.
Going beyond "how did we do?" Which questions earn their place, which just take up space.
Single-location logic doesn't work at 50 locations. Three design decisions that matter at scale.